The UEFA Champions League Trophy Tour has
been presented around the world for eight consecutive years by Heineken®, a UEFA Champions League partner, and will
give footballenthusiasts in Nigeria, Argentina and Vietnam the chance Meet the Trophy this
year. Like Heineken, the trophyis a true global icon. It represents the
excellence of the UEFA Champions League worldwide and symbolizes the ultimate
prize in European club football.
In order to make the event memorable, various events and
activities have been lined up by the brand to give consumers, trade partners,
as well as the media first hand contact with the trophy which was last in
Nigeria in 2009.
Speaking at the Trophy Tour press briefing in Lagos, Mr.
Walter Drenth, Marketing Director
Nigerian Breweries Plc, said,“the Champions league trophy tour, outside of
Europe,isa uniquely Heineken®experience.Heineken® is the world’s most
International Premium Lager beer and the only brand able to take the trophy on
an international tour.” Drenth continued, “The UEFA Champions League has a long and distinguished heritage and is
the pinnacle of European club football. The Trophy Tour demonstrates the true
global reach and appeal of the UEFA Champions League making there no better partner
for Heineken®. We are delighted that together with UEFA we can reward the
passion and dedication of football fans around the world by taking the trophy
to them.”
The Champions league is the most prestigious club platform
for international football stars and their clubs. With over 150 million TV
viewers watching live coverage of the UEFA Champions League in 220 countries
and territories every match week, this premier-sporting event has become global
and fits perfectly with the Heineken® brand, which is enjoyed in almost every
country in the world. 
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